Barron's Kahoot! Homepage
Barron's Kahoot! Quiz Page
Main Banner Image
Game Cover
Course Cover
Barron’s Kahoot! Branding
Using the existing (caution tape) image on our current test prep books, I designed the branding for the AP Barron’s webpage that is hosted by Kahoot! The purpose of this educational gaming site is to appeal to students while driving engagement to the brand, our books and printed resources and ultimately our web content. We have accrued more than 900K users on the site since launching in January 2022.
The existing Barron's website was redesigned to align with the new branding.
Website Ad
Social Media Post
Social Media Post
Newsletter Email
Barron’s – Digital Branding
Branded e-mail blasts, web ads and social media posts were created to inform customers about the new partnership with Kahoot! and to drive students to the site. These images are now used when launching new titles.
Textbook and Flashcard Bundle
Series of Flashcard Boxes
Original AP cover showing typical yellow caution tape design detail
Full Series of AP Covers
Due to the popularity of the Kahoot! venture, the publisher decided to refresh the entire AP Barron’s brand which included both books and flashcards.
The Psychology book cover illustrates the original design with the traditional use of the caution tape graphic. The new design expands the concept of the caution tape into a large yellow slash that extends across the entire space of both the front and back covers. It is colorful, modern and playful and appealing. It removes the seriousness from test prep and infuses it with a fun quality.
