Experience

LEAD DESIGNER  /  INTERIM ART DIRECTOR 2024–present • promoted
Kaplan North America • in-house • remote 

• Leads interdepartmental design meetings with senior management

• Directs design of all series brands and templates, works with content and marketing teams to ensure artwork reflects initiatives and style guidelines

• Mentors and provides feedback to 2 junior designers and 3 production designers to aid in their growth and development

• Increased company design capabilities, researched developments and software updates as well as introduced cutting-edge AI techniques into workflow

SENIOR DESIGNER  /  2022–2023 • promoted
DESIGNER  /  2021–2022 • promoted
PRODUCTION DESIGNER  /  2019–2021 
Kaplan North America • in-house • remote

• Hand-selected by President of Publishing to join task force to increase sales; proposed and designed QR code solution that increased sales 45% and attracted 275K+ Kaplan and 188K+ Barron’s site visitors to date

• Launched and designed Barron’s AP Kahoot! gaming web page to drive brand and social media engagement; grew site users from 0 to 1.2 million

• Redesigned and modernized 80-year-old Barron’s AP book line to increase Amazon visibility and appeal to younger audiences, aligned with Kahoot! branding

• Quadrupled social media following in 1 year by rethinking social media strategy and designing compelling posts and emails that spark high customer engagement

• Saved thousands of dollars, slashed turnaround time, and streamlined workflow by implementing 3D-modeling software, eliminating need for product photography

ART DIRECTOR & DESIGNER / 2008–2020
Cybergrafix, Inc. • freelance • hybrid
Key Clients — Kaplan Inc., Hofstra University, Adelphi University, Harris Teeter

• Founded and operated design studio specializing in concept development, publication design, print production, and digital ad design

• Designed award-winning covers and interior layouts for Hofstra University’s Sports Media Guides (5x CoSIDA Award Winner for University Publications)

• Mastered the design of highly complex medical textbooks and test prep materials for Kaplan, resulting in advancement to full-time role within company

• Art directed production of a series of knitting pattern books including branding, logo design, photography, line drawing, and web design for Nantucket Knits